Another two weeks time, sponsored by China Mobile Group, China Mobile Research Institute, host of the 2009 (third) Mobile Internet Conference in Beijing will open. It is reported that, as the annual international event, this discussion will be , study and life, which is no doubt that we are. The current, 3G gives us not only to increase bandwidth, more rich business applications, the so-called The emergence of converged communications services is based here.
us recall that under the national 2G mobile communications services, voice service is the foundation, so there is not as into the option. Also, there is a short color business letter, GPRS services, ring tones, cell phone and reading, from the income and size of these business point of view, is undoubtedly a short MMS 2G killer business. information: As early as 2007, when the average daily SMS volume to over 1 billion, revenue per day over 1 billion; and in 2009 New Year's Eve day, China Mobile will have 9 billion text messages, which means that 9 billion in revenue. So 3G mobile internet, the ability to service such a killer then?
variety of E-mail, mobile TV, mobile phones securities, mobile surveillance, wireless music, mobile Internet, mobile social networking, mobile search, mobile gaming, mobile commerce, 3G mobile Internet services with video calling features, mobile global eye, streaming media and high-speed mobile Internet access. Well, so much business, which could become a killer mobile Internet business of it?
here first explain the so-called killer business need to have two points: First, the scale, that has a strong universality; second is definitely ahead of their income to other applications. We also take a look at some of the industry's point of view it:
1. Mobile Monitor
the Ministry of Industry and Information Technology Research, Telecommunications Research Institute Tell Nan Liu that the mobile monitoring may well be the killer of their business. With the arrival of all business operations, traditional, popular show for mobile surveillance market activity, industry, showing the upstream and downstream monitoring products and services for mobile great enthusiasm, three operators 3G operators are actively promoting the pilot mobile surveillance business and business promotion. relative to the traditional monitoring markets mature, mobile monitoring both the penetration of large-scale model or technology and are still exploring. the long term, market segments (such as government and enterprises, high-end users) will be its effective market, under the short-2G does not have MMS.
2.
accurate mobile streaming media, said, 3G is only provided by a network, a multimedia transmission Under the channel .2 G based on the expansion of multimedia services, through the transmission network expansion, video decompression, and the maturity of modem technology, multimedia video applications to some extent, it can be said that the killer application of 3G clues. but we also not difficult to find, subject to domestic consumption habits and consumption levels, and mobile multi-media content service provider limitations, and seemingly the SP mode, multimedia video services are also facing many uncertainties.
3. Mobile Payment < br> Recently, China Mobile vigorously in the media to promote its mobile payment service, we also find the real place where you can use the phone and form abnormal consumption is limited. mobile payments related to security, financial, logistics, information and other aspects of , while consumption of convenience and user habits, but also can not be resolved overnight.
4.
Internet data services is not difficult to find, 3G promotion so far, the best online data business. forecast also shows: 2009, shipments of 3G data cards will be more than 4.8 million this year. However, pricing is subject to operator influence and the user experience is not ideal and other reasons, Internet users to the market data service coverage is limited, under the same short-2G does not have MMS killer business.
5.
video calls video calls in this business can be attributed to the mobile streaming media item, but as the characteristics of 3G applications, I still be independent. So far, 3G networks are not subject to complete, end the problem, as the characteristics of the 3G services, video calls depend on further away. but we also have reason to believe that as the issues related to maturing further tariff reduction, video call, or there will be a very good development.
hh
3G's killer would be a business system
With the continuous development of 3G technology, network, and continuously improve the user experience and improve the mobile Internet, new business applications will be more widespread, mobile phones are our lives more and more role playing. Similarly, the pattern is also changing the user (such as: AppStore, Mobile MM, etc.), the average user to become the main force of business innovation, 3G will also continue to narrow the gap between production and consumption processes .
mobile networks and the Internet is a trend of convergence, 3G has brought us a new user experience, the same used in the 2G era we do not want to, but when used in 3G, plus many, many applications it only becomes a mobile Internet the so-called Yu Zhicheng engineer, said: integration of mobile networks and the Internet become the trend, the mobile Internet into a killer application for 3G, and 3G the next killer application for mobile Internet will not be a single business, but a business system. or diversification of business combination is the killer 3G mobile Internet business, this view may be more for us to ponder.
Finally, we find that the transmission between 3G and 2G relations, integration, aggregation, integration, re-development is the 3G, but also be hatched numerous
No comments:
Post a Comment